![]() ![]() I’ve never been interested in owning a motorcycle, but if I ever had a mid-life crisis, why wouldn’t I buy a Harley? I’m sure there are bikes that earn better reviews, but there’s no question I would have to have that “Hog” in my garage. ![]() Now, when we think of those classic brands that have stood the test of time, it’s hard not to mention Harley-Davidson, Apple, Disney – entities that are bigger than life whose products live up to the hype. “Are The Grateful Dead The Greatest American Brand?” Grateful Dead 1970, Courtesy Warner Bros. Last month, MediaPost’s Cory Treffiletti wrote a piece about the Dead that jumped off the page: And they didn’t do it with a string of #1 Billboard hits. That sums up the core philosophy behind the Dead’s amazing appeal, but their longevity and staying power transcend their ability to build a robust cult following. As he notes in his book, “Never forget that when it comes to consumers’ purchasing decisions, the heart always trumps the mind.” ![]() Steve uses a variety of amazing bands – AC/DC, KISS, and others.īut Steve’s premise includes the Grateful Dead who had marketing sense before there were CMOs. When I think about the cult that surrounds the band, I think about Steve Jones’ Brand Like A Rock Star book and industry presentations. The Dead always inspired a greater level of fandom. leaned more to Steely Dan, the Eagles, and of course, Bob Seger.īut I’ve spent a lot of time with Dead fans over the years, and have developed an appreciation – or maybe a deep respect – for what they mean to people. My tastes leaned more British Invasion – the Beatles, Stones, Zeppelin, Kinks, and the Who. Truth be told, I was never much of a Grateful Dead fan. ![]()
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